Jewel Quest is the crown jewel brand for iWin, and one of the most popular match three brands in the casual space. While iWin had released mobile versions before, they were largely ports of PC games (or variants). The first original, free-to-play Jewel Quest game was a significant endeavor for iWin. We developed a new set of characters, a fresh new look for the game itself, and a metagame with a strong feel of adventure and travel.
Key design challenges: refreshing an existing (and beloved) brand, translating puzzle mechanics into the free-to-play space in a way that was rewarding, challenging and yet would monetize well.