Sony Online Entertainment briefly started a social games group to develop games for Facebook. I lead a team that worked with James Patterson on a hidden object game based on the Alex Cross license. I made the intentional choice to create a game for adults (which was age-gated on Facebook) rather than the more cartoonish representations of similar licenses such as CSI because I recognized that the true crime audience was underserved. The game included narrative hooks to keep players engaged from day-to-day, which resulted in phenomenal retention.
Key design challenges: creating a way to reuse hidden object scenes that made sense with the narrative, developing minigames that feel like forensic science.